Geography

 

Singapore’s MICE (meetings, incentives, conventions and exhibitions) industry is bouncing back strongly after being hit badly by the pandemic. The number of events timed to coincide with the F1 are similar to pre-Covid-19 levels, noted the Singapore Tourism Board (STB). It added that the 25 events are expected to be attended by close to 90,000 delegates.

• The Milken Institute Asia Summit (Sept 28-30), an annual meeting of investors, business executives and others to discuss issues affecting the region.
• The Forbes Global CEO Conference (Sept 26-27).
• One of Singapore's largest trade shows, FHA-Food & Beverage (Sept 5-8), is also returning for the first time since the pandemic hit in 2020.

https://www.straitstimes.com/singapore/consumer/f1s-return-boosts-singapores-mice-industry-heavy-hitting-events-returning-around-race-period#:~:text=the%20Milken%20Institute,to%2090%2C000%20delegates.

How does MICE events help to promote tourism in Singapore?
Who are the ones attracted by MICE events?